Buyer wants to know the payback period. Your site shows a 20-field form. They close the tab
Energy equipment buyers — homeowners, facility managers — research for weeks before contacting anyone. They want one thing before committing: "What will it cost and when will it pay back?" Companies that answer that question online capture the lead. Everyone else gets a callback that never comes.
Stop losing buyers who were ready to buy — just not ready to fill out a form.
your numbers in about 2 minutes, no email required