Energy vertical · This page is the Talkulate AI CPQ Energy vertical
Product overview, full FAQ, and pricing live on the Talkulate AI CPQ hubfull FAQpricing.
Energy equipment buyers — homeowners, facility managers — research for weeks before contacting anyone.
They want one thing before committing: "What will it cost and when will it pay back?"
Companies that answer that question online capture the lead.
Everyone else gets a callback that never comes.
87%
Visitors bounce from long quote forms without submitting
78%
Of energy sales go to the first company that gives a real number
5 min
Consumption to proposal with ROI — no form, no callback
0
Site visits required to qualify and propose
Sound familiar?
Homeowner researched for weeks. They want one thing: "What will it cost and when will it pay back?" Not a site visit. A number.
You give them a 20-field form or "we will call you back." They close the tab. Competitor has a 5-minute configurator — proposal booked, not with you.
Sales rep quotes fast without qualification — wrong system size. Subsidy application fails. "They oversold me." That review does not go away.
The fix
Most energy leads never become proposals.
Out of 500 monthly "want a quote" inquiries:
MONTHLY "WANT A QUOTE" INQUIRIES
435 BOUNCED — FORM TOO LONG (87%)
FILLED FORM OR CALLED
43 CALLED COMPETITOR — FASTER RESPONSE
AWAITING PROPOSAL
15 STILL WAITING
PROPOSALS SENT
Today
Inquiry-to-proposal rate
1.4%
With site-side qualification
Inquiry-to-proposal rate
7.0%
Same visitor. Same budget. Now they stay — and you capture a qualified lead:
Consumption, area, region. Configurator delivers system + ROI + payback. Client gets answer now — you capture the lead.
Proposal in one session. No "we'll get back to you next week." Speed wins. First credible proposal gets the deal.
Matched to consumption and site. No oversell, no undersell. Happy client, fewer warranty issues.
Grid and regulatory rules checked during qualification. Audit trail for procurement. No surprises at installation.
You have the products.
The pain is qualifying the buyer and giving them a number before they leave
First energy company to give a real number wins 78% of sales. Leads contacted within 5 minutes are 21× more likely to qualify. Average industry response time: 38–47 hours.
Ballpark estimates, not a real proposal. Buyer gets a number but no system spec, no compliance check, no next step. Doesn't capture a qualified lead.
Full proposal: system spec, ROI, payback, compliance check. Conversation-based. One session from consumption to qualified lead in CRM.
Built for designers, not for buyers. Client doesn't interact with them. Doesn't solve the first-touch qualification problem.
We qualify and propose at first touch. Design tools come in after the lead is captured and the deal is moving.
87% of visitors bounce without submitting. Competitor with a configurator gets the lead.
Conversation. Consumption, area, region. Proposal in one session. No form abandonment.
Buyer isn't ready for a commitment. They want a number first. They leave.
Proposal before site visit. Qualify in conversation. Visit only when the deal is already warm.
Buyer describes usage and site.
Configurator returns system, ROI, and payback.
Demo run time: ~2 minutes.
Form abandonment
5 min proposal
First credible number
same session
Site visit to qualify
0
Industry benchmarks; your results depend on product line and region rules.
Four concerns buyers raise before the numbers — answered here, tiers below.
One full-time quote specialist ≈ $60,000–90,000/year loaded. Talkulate: implementation + monthly — break-even in a handful of deals you lose to speed or wrong-fit quotes.
Phase 1 includes database construction and population. Data structuring is our job, not yours.
5 days with a clean catalog export. Larger catalogs with CRM integrations: timeline after a free data audit.
Talkulate sits upstream of CPQ — buyer discovery and validation before your rep opens the catalog. We do not replace approval workflows. Compare with incumbent CPQ vendors
Turn complex product configuration into a 5-minute guided flow that generates qualified quotes automatically.
closed deals to break even
conversion rate lift
less presales workload
RFQ turnaround, not days
Run the ROI calculator : plug in deal size and presales load to see whether the numbers work for you.
AI-guided product selection
24/7, no waiting days for a callback
Built-in configuration logic
zero config errors from oversight
Instant quote & PDF generation
close while buyer intent is hot
CRM / website integration
qualified leads sync to your pipeline
White-label customer experience
native on your site, not a third-party widget
Cloud deployment. Most common path for rapid market entry.
$1,150+/month
Scoped to your setup: Final amount depends on conversation flow and monthly dialog volume.
At go-live
Every month
One-time license
Special pricing available: We can adjust terms if you co-publish a detailed case study with real conversion metrics, timeline, and ROI.
Detailed pricing. Full line-item breakdown for Standard and On-Premise. View full breakdown →
One presales engineer costs more per year.
AI CPQ cost less.
We’ll map the minimum viable implementation and price it accordingly.
Common questions for this industry.
The full product FAQ covers implementation, security, and pricing in depth.
The configurator produces a qualified pre-proposal: system size range, ROI estimate, payback period — based on consumption, roof area, and region. It's accurate enough to start the conversation and win the lead. The site visit refines the final design. You stop losing leads to competitors who give a number first; the site visit closes the deal.
You load your compliance rules into the configurator: net metering policies, feed-in tariff eligibility, grid connection requirements by region. The configurator checks these during qualification and flags any issues before the proposal goes out.
Yes, if you offer both. Client describes their situation; configurator qualifies for the relevant system (or combination). You define what you offer and the configurator stays within your catalog.
The configurator asks for the best available data (last 12 months' bills, estimated monthly kWh, or annual spend). It produces a range rather than a single number when data is uncertain, and flags that the site visit will refine the estimate. Honest output builds more trust than a precise number that turns out to be wrong.
No. Engineering design tools handle detailed system layout — they come in after the lead is qualified. The configurator handles first-touch qualification and pre-proposal, before the buyer commits to a site visit. Two different stages, two different tools.
Yes. That's the primary use case. Visitor lands on your site, uses the configurator, gets a proposal. You capture a qualified lead with consumption data, system size, and contact details — without a discovery call.
Via API or embedded widget. Lead data (consumption, system size, contact details, proposal output) is pushed to your CRM automatically. Integration options and technical specs are covered on the demo call.
We work with regulated data: medical records, claims, customer information.
One EU company, one contract, and guarantees built into the architecture from day one.
Your data
Encrypted at rest and in transit, at all times. The same protection level banks use.
Your data never trains anyone's models. What you share stays exclusively yours.
Compliance
Built for EU and US privacy law. Your data won't leak, and you won't explain anything to regulators.
Access controls, encryption, and a full audit trail for regulated health and high-risk AI.
Where it runs
You pick the region. We deploy there.
Run it entirely on your own infrastructure. No data leaves your network.
Featured on the CPQ Podcast
Frank Sohn, CPQ industry expert and founder of Novus CPQ, invited Stanislav (Stan) Chirk, founder of R[AI]SING SUN, to discuss Talkulate AI CPQ on the CPQ Podcast, a dedicated industry podcast covering CPQ, configuration, pricing, and Quote-to-Cash.
The conversation covers Talkulate's AI-native CPQ architecture, deterministic configuration and pricing, and how it approaches combining AI with reliable quote generation. Listen to the full conversation
30-minute demo.
We show the configurator in action.
What happens on the call
Prefer email? hi@r-sun.ai